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	<title>ecologyIT &#187; manufacturer</title>
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	<link>http://www.ecologyit.net/blog</link>
	<description>a discussion of the movement toward greener and more sustainable IT</description>
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		<title>Observations about the LEED Process</title>
		<link>http://www.ecologyit.net/blog/2010/03/15/observations-about-the-leed-process/</link>
		<comments>http://www.ecologyit.net/blog/2010/03/15/observations-about-the-leed-process/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 17:59:05 +0000</pubDate>
		<dc:creator>angela.miller</dc:creator>
				<category><![CDATA[data center]]></category>
		<category><![CDATA[energy consumption]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[manufacturer]]></category>

		<guid isPermaLink="false">http://www.ecologyit.net/blog/?p=128</guid>
		<description><![CDATA[The LEED saga continues.  I&#8217;ve mentioned some of the challenges that we&#8217;ve faced, but today presented another interesting one.  I assumed because our purchasing specifications included statements like &#8220;systems that comply with the US EPA Energy Star requirements&#8221; that we would qualify for the Energy Star points on the LEED rating system.  Today, I learned [...]]]></description>
			<content:encoded><![CDATA[<p>The LEED saga continues.  I&#8217;ve mentioned some of the challenges that we&#8217;ve faced, but today presented another interesting one.  I assumed because our purchasing specifications included statements like &#8220;systems that comply with the US EPA Energy Star requirements&#8221; that we would qualify for the Energy Star points on the LEED rating system.  Today, I learned how naive I am.  In fact, while several vendors have machines that in fact to have an EPA stamp of Energy Star compliance, they are few and far between right now.</p>
<p>Energy Star was a program started initially around residential power use.  As a result, most items that have the Energy Star seal are appliances or electronics in the consumer space.  A check of the EPA website shows fewer than 15 enterprise, server class machines that qualify for the rating.  So while many vendors state that they have Energy Star-compliant equipment, they do not in fact have too many machines that actually went through and successfully completed the process.</p>
<p>Let&#8217;s compare some from my data center as examples.  We run an HP shop (this is not an endorsement of their product or a sales pitch, just disclosure that we have them as an architectural standard).  So I have a wide variety of their equipment.  For our Microsoft Exchange upgrade, we installed Energy Star certified HP Proliant DL380 G6 rack-optimized servers.  These are currently the only series of HP machines that have the seal.  For most of my purchasing, however, I prefer HP BL460c G6 or HP BL680c G6 machines that slot into a blade chassis.  What is nice about blades is that they share components like power supplies and fans.  So this reduces the power pull, and reduces the amount of waste in the product.  So from a product life cycle perspective, they are a better choice. </p>
<p>In spite of our choice to generally rely on the more energy-efficient and therefore more eco-friendly choice of the blade servers, we actually cannot claim the LEED energy star credit because these servers are merely &#8220;EnergyStar Compliant&#8221; instead of certified.  This is needless-t0-say an unfortunate outcome as we are inching closer to a possible Gold certification and any point that we miss now keeps us from that nearly impossible goal.</p>
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		<title>AMD Runs with the Green Bulls:  New Barcelona Chip Delivers on Power Saving Promises</title>
		<link>http://www.ecologyit.net/blog/2007/09/13/amd-runs-with-the-green-bulls-new-barcelona-chip-delivers-on-power-saving-promises/</link>
		<comments>http://www.ecologyit.net/blog/2007/09/13/amd-runs-with-the-green-bulls-new-barcelona-chip-delivers-on-power-saving-promises/#comments</comments>
		<pubDate>Thu, 13 Sep 2007 16:37:04 +0000</pubDate>
		<dc:creator>angela.miller</dc:creator>
				<category><![CDATA[data center]]></category>
		<category><![CDATA[energy consumption]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[manufacturer]]></category>

		<guid isPermaLink="false">http://www.ecologyit.net/blog/archives/2007/amd-runs-with-the-green-bulls-new-barcelona-chip-delivers-on-power-saving-promises/</guid>
		<description><![CDATA[by Angela Miller The Internet and press are atwitter this week with the announcement of AMD&#8217;s new Barcelona quad-core chip. The chip, also known as the Opteron 64, delivers something the competitors did not: a native quad-core design that allows for sophisticated power management. According to the testing I&#8217;ve reviewed, the chip delivers up to [...]]]></description>
			<content:encoded><![CDATA[<p><em>by Angela Miller</em><br />
The Internet and press are atwitter this week with the announcement of AMD&#8217;s new Barcelona quad-core chip.  The chip, also known as the Opteron 64, delivers something the competitors did not:  a native quad-core design that allows for sophisticated power management.  According to the testing I&#8217;ve reviewed, the chip delivers up to twice the performance of the duo-core processors but uses the same amount of power.</p>
<p>The design element which differentiates this chip is its native quad-core design which allows each core to be utilized and managed independently.  This is a strong design element from the power-management perspective:  in the duo-core paired design, the paired cores generally run at the same power level.  So if one core is at 75% power so is the other no matter what the processing requirement.  In the native quad-core design, the power requirements of each core are managed independently.  This simple design change delivers significant power savings.</p>
<p>While some reviewers are saying that AMD is very late to the quad-core game, I believe their design philosophy and the significant power savings prove worth the wait.  In addition to the native power savings this chip provides, the sophisticated tools for server virtualization are very strong.  Strong enough that Rackspace Managed Hosting decided to deploy the chip after rigorous testing throughout their hosted data center.</p>
<p>We should see over the next several weeks testing centers putting this chip through the paces versus other competitive offerings.  I look forward to seeing what the guys at Tomâ€™s Hardware have to say toward validating the performance statements from AMD&#8217;s marketing department.</p>
<h4>Dig deeper on the issues:</h4>
<p>I relied on the following sites for analysis in support of this post:</p>
<p><a href="http://multicore.amd.com/us-en/AMD-Multi-Core.aspx">AMD</a><br />
<a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1271208,00.html?track=sy185&amp;asrc=RSS_RSS-16_185">TechTarget</a><br />
<a href="http://www.cio.com">CIO</a><br />
<a href="http://weblog.infoworld.com/sustainableit/archives/2007/09/amd_lays_down_a.html?source=rss">Sustainable IT Blog</a></p>
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		<title>PodTech: Interview with HP on Green Tech</title>
		<link>http://www.ecologyit.net/blog/2007/08/20/podtech-interview-with-hp-on-green-tech/</link>
		<comments>http://www.ecologyit.net/blog/2007/08/20/podtech-interview-with-hp-on-green-tech/#comments</comments>
		<pubDate>Mon, 20 Aug 2007 18:20:50 +0000</pubDate>
		<dc:creator>angela.miller</dc:creator>
				<category><![CDATA[data center]]></category>
		<category><![CDATA[energy consumption]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[manufacturer]]></category>

		<guid isPermaLink="false">http://www.ecologyit.net/blog/archives/2007/podtech-interview-with-hp-on-green-tech/</guid>
		<description><![CDATA[PodTech posted an interesting discussion with HP&#8217;s Senior Vice President of Technology Services. While most of the big IT vendors are making a play in this arena now, this interview was a quick and accessible discussion of one vendor&#8217;s approach to power management.]]></description>
			<content:encoded><![CDATA[<p>PodTech posted an interesting discussion with HP&#8217;s Senior Vice President of Technology Services.  While most of the big IT vendors are making a play in this arena now, this interview was a quick and accessible discussion of one vendor&#8217;s approach to power management.</p>
<p><script src="http://www.podtech.net/player/popup.js" type="text/javascript"></script></p>
<p><embed src="http://www.podtech.net/player/podtech-player.swf?bc=7449ea8bc53e4668970cbddb0f8deb4b" type="application/x-shockwave-flash" flashvars="content=http://media1.podtech.net/media/2007/08/PID_012223/Podtech_HPGreenDataCenters.flv&amp;totalTime=435000&amp;permalink=http://www.podtech.net/home/3922/green-data-centers-the-hp-way&amp;breadcrumb=7449ea8bc53e4668970cbddb0f8deb4b" allowscriptaccess="always" height="269" width="320"></embed></p>
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		<title>Western Digital&#8217;s Green Hard Drives: What Does the Announcement Mean for IT Managers?</title>
		<link>http://www.ecologyit.net/blog/2007/08/16/western-digital%e2%80%99s-green-hard-drives-what-does-the-announcement-mean-for-it-managers/</link>
		<comments>http://www.ecologyit.net/blog/2007/08/16/western-digital%e2%80%99s-green-hard-drives-what-does-the-announcement-mean-for-it-managers/#comments</comments>
		<pubDate>Thu, 16 Aug 2007 17:23:29 +0000</pubDate>
		<dc:creator>angela.miller</dc:creator>
				<category><![CDATA[data center]]></category>
		<category><![CDATA[energy consumption]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[manufacturer]]></category>

		<guid isPermaLink="false">http://www.ecologyit.net/blog/archives/2007/western-digital%e2%80%99s-green-hard-drives-what-does-the-announcement-mean-for-it-managers/</guid>
		<description><![CDATA[by Angela MillerI read with interest Western Digital&#8217;s announcement of their new GreenPower Drives. Their marketing statement is that this line of drives can save a significant amount of energy over all their competitors&#8217; drives. Western Digital intends to deploy the GreenPower technology primarily on their desktop and notebook drives &#8211; most notably on the [...]]]></description>
			<content:encoded><![CDATA[<p>by Angela MillerI read with interest <a href="http://www.westerndigital.com" target="_blank">Western Digital&#8217;s </a>announcement of their new <a href="http://www.westerndigital.com/greenpower.asp" target="_blank">GreenPower Drives</a>. Their marketing statement is that this line of drives can save a significant amount of energy over all their competitors&#8217; drives. Western Digital intends to deploy the GreenPower technology primarily on their desktop and notebook drives &#8211; most notably on the 3.5&#8243; Caviar SATA drives and the 2.5&#8243; Scorpio mobile drives. They will launch their enterprise GP drives in the later part of 2007.  Their specifications and cited industry research assert that they can save 4-5 watts over competitor drives in idle mode. I tried to substantiate this number with some simple research of specifications offered by the different main competitors in the space using the 3.5&#8243; Caviar SATA 500GB drive as the primary comparison. Because Western Digital has not yet announced specifications for the enterprise, I chose three primary competitors based on <a href="http://http://www.gartner.com/DisplayDocument?ref=g_search&amp;id=506593&amp;subref=simplesearch" target="_blank">Gartner </a>estimates of the share of the desktop market: Seagate, Hitachi Global Storage Technologies, and Samsung.<br />
<table width="450" cellspacing="0" border="2" align="center">
<tr valign="top">
<td width="42%" bgcolor="#51392f"><font size="2" face="Arial" color="#ffffff"><strong>Manufacturer/Drive</strong></font></td>
<td width="25%" bgcolor="#51392f"><font size="2" face="Arial" color="#ffffff"><strong>Idle</strong></font></td>
<td width="32%" bgcolor="#51392f"><font size="2" face="Arial" color="#ffffff"><strong>EfficiencyIndex</strong></font></td>
</tr>
<tr>
<td><font face="Arial" size="2">Western Digital Caviar SATA 500GB 7200 rpm</font></td>
<td><font face="Arial" size="2">4 watts</font></td>
<td><font face="Arial" size="2">.0006 w/GB</font></td>
</tr>
</table>
<p>Looking at these numbers is a little like looking at the MPG estimate stickers on cars so it also seemed prudent to see whether any respected technical testing entities had put these drives through their paces. While a review of <a href="http://www.tomshardware.com" target="_blank">Tom&#8217;s Hardware</a>, <a href="http://www.anandtech.com" target="_blank">AnandTech</a>, <a href="http://www.computerworld.com">ComputerWorld</a>, <a href="http://www.storageio.com/" target="_blank">Storage IO</a>, and <a href="http://techreport.com/" target="_blank">The Tech Report</a>, showed that none of these entities had yet tested the Western Digital GP specification, most other specifications came close to the advertised numbers.From an enterprise IT perspective, choosing a drive that natively uses significantly less power than comparable drives will result in energy savings. If a company converts to drives that will use ½ of the power of other drives, the company might save as much as $10/year/drive in energy cost.But as a former IT manager, I would have a few concerns:- In my experience, IT Managers at the enterprise level make decisions about desktop equipment based on the computer vendor rather than components. Rarely would the IT manager specify a particular hard drive, or make a decision on the vendor based solely on the hard drive they offer.- At the enterprise level, IT Managers depend on vendors to provide an overall solution: you could not approach <a href="http://www.hds.com">HDS </a>and request Western Digital as a drive vendor when their OEM providers are HGST and Seagate.- None of the drives will attain peak energy efficiency performance numbers without serious consideration to configuration, software setup, and consolidation. The bottom line- one 1TB drive will use less energy than 4 250GB drives.The important take-away from the Western Digital announcement from my perspective: Western Digital is setting the bar higher for energy efficiency and will force their competitors to rise to that expectation in order to retain market share. This energy efficiency innovation will stimulate the hard drive market toward more future improvements.<br />
<h4>Dig deeper on the issues:</h4>
<p>I relied on the following sites for analysis in support of this post:<a href="http://www.gartner.com">Gartner</a><a href="http://www.samsung.com">Western DigitalSamsung</a><a href="http://www.hitachigst.com">Hitachi Global Storage Technologies</a><a href="http://www.seagate.com">Seagate</a><a href="http://www.tomshardware.com">Tomâ€™s HardwareAnandTechStorageIO</a><a href="http://techreport.com/">The Tech Report</a></p>
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		<title>Comparing Technology Energy Efficiency: AMD vs. Intel</title>
		<link>http://www.ecologyit.net/blog/2007/07/23/comparing-technology-energy-efficiency-amd-vs-intel/</link>
		<comments>http://www.ecologyit.net/blog/2007/07/23/comparing-technology-energy-efficiency-amd-vs-intel/#comments</comments>
		<pubDate>Mon, 23 Jul 2007 22:56:14 +0000</pubDate>
		<dc:creator>angela.miller</dc:creator>
				<category><![CDATA[energy consumption]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[manufacturer]]></category>

		<guid isPermaLink="false">http://d4057.u22.greenesthost.com/blog/?p=14</guid>
		<description><![CDATA[by Angela Miller Infoworldâ€™s Ted Samson published a story this week about the results of a comprehensive study comparing AMD and Intel on energy efficiency. This of course resulted in a significant number of complaints about study methodology â€“ many of which were indeed valid. At least there are some studies available to benchmark the [...]]]></description>
			<content:encoded><![CDATA[<p><em>by Angela Miller</em><br />
<a href="http://weblog.infoworld.com/sustainableit/">Infoworldâ€™s Ted Samson</a> published a <a href="http://weblog.infoworld.com/sustainableit/archives/2007/07/study_xeon_more.html" target="_blank">story</a> this week about the results of a comprehensive study comparing <a href="http://www.AMD.com">AMD</a> and <a href="http://www.intel.com">Intel</a> on energy efficiency.  This of course resulted in a significant number of complaints about study methodology â€“ many of which were indeed valid.  At least there are some studies available to benchmark the energy efficiency of components.  This highlights to me an area where more information would be needed in order to make a valid comparison â€“ like EPA gas mileage on a vehicle or an energy star efficiency rating on a white good.  Unfortunately, in the information technology arena decision makers often rely on marketing collateral, specifications, and white papers from vendors.</p>
<p>So I was excited to see this story and to find links to other analysis performed by <a href="http://www.tomshardware.com/2007/07/11/energy-efficiency-intel-left-out-in-the-cold/index.html">Tomâ€™s Hardware </a>and <a href="http://www.anandtech.com/IT/showdoc.aspx?i=3039&amp;p=1">Anandtech</a>.  The conclusion of all three:  AMD beats Intel on a strict energy efficiency metric.  Add heat generation into the mix and the numbers shift more impressively in AMDâ€™s favor.</p>
<p>What is of greater interest to me is how an IT Manager might use this analysis in making the decision on what to purchase if they were concerned about greening their IT department.  As a former IT Manager I would find it difficult to make a business case one way or another based on these studies.  While the new AMD chips could save you an estimated $90/yr per server, most organizations would not make an investment choice based on this one number.</p>
<p>The Tomâ€™s Hardware study makes a good point:</p>
<blockquote><p>The CPU is not the only component that makes a PC energy efficient. Choose the wrong motherboard or power supply and the most energy efficient processor in the world won&#8217;t do a bit of good.</p></blockquote>
<h4>Dig deeper on the issues:</h4>
<p>I relied on the following sites for analysis in support of this post:</p>
<p><a href="http://weblog.infoworld.com/sustainableit/archives/2007/07/study_xeon_more.html" target="_blank">Ted Samson&#8217;s Infoworld Sustainable IT Blog</a><br />
<a href="http://www.tomshardware.com/2007/07/11/energy-efficiency-intel-left-out-in-the-cold/index.html">Tom&#8217;s Hardware</a><br />
<a href="http://www.anandtech.com/IT/showdoc.aspx?i=3039&amp;p=1">Anandtech</a></p>
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