by Angela Miller
Google brought more excitement to green computing this week with their announcement that they are promoting a new Climate Saver’s Initiative. This coupled with their ongoing commitment to environmental stewardship puts a stake in the ground on what corporations can do to green their information technology and their entire company operations.

Needless to say the Internet is atwitter today over this announcement. It is easy to be impressed. First of all they were able to negotiate a consortium of big name players to commit to the mission of Climate Savers: IBM, Microsoft, Dell, Intel, EDS, even the EPA and the World Wildlife Fund. They have the right balance of big-name technology vendors, government, and nonprofit to kick it off. Google already demonstrated a commitment to reach further than corporate acquisition of carbon offsets, for instance, with their construction of solar energy capacity, fleet of clean vehicles, and locally-sourced food in their corporate cafeteria. The fact that Mr. Weihl’s title on his blog is “green energy czar” is testimony to the seriousness with which they are approaching their greening initiatives. They have the legitimacy and power of a positive corporate brand behind it. And they have people talking – which can only be good.

Not every company will put this kind of emphasis on their environmental responsibility. But Google is an excellent example of what can be accomplished at the corporate level. They clearly have a thought-leadership position for greening of corporate operations.

For companies that want to take smaller steps, Mr. Weihl makes some great points in his post about the efficiency and optimization of current resources – for example power saving features on existing personal computers. How small steps toward optimizing current technology resources could have significant energy savings for the typical company.

Having big-named players demonstrate their commitment to the environment in such progressive and economically-justifiable ways gives me hope that other companies will see the value in taking even small steps toward greening their technology.

Dig deeper on the issues:

I relied on the following sites for analysis in support of this post:

Bill Weihl’s Official Google Blog Post
ITWire
PodTech audio announcement of Climate Savers
NetworkWorld
Wall Street Journal

by Angela Miller
As an both an Information Technology professional and an environmental scientist, I have often found one side of myself having to compromise in order to satisfy the other. For years I’ve needed to ignore the growing energy demands of my different employers’ ever-expanding server rooms in order to bow to the needs of users to have applications and systems constantly in a state of readiness.

It occurred to me as I was working with my previous company Hitachi Data Systems on their RoHS/WEEE compliance initiatives that now may just be the time when IT departments can change the tide. Almost every major server and storage vendor has made a commitment this year to producing equipment that affords the opportunity to gain control of energy consumption in the data center. And most vendors are well on their way to producing equipment more friendly to the environment by at least complying with the interational RoHS/WEEE directives.

But is this enough?

With so much attention on personal environmental accountability today, I thought it would be interesting to focus on corporate environmental responsibility - especially on the concept of ‘green computing.’

Many of the big vendors began publicizing their theories on how their products can help companies green their IT departments. It is interesting that most of the discussion centers around energy efficiency - a concept that was born over 15 years ago through the EnergyStar program. While this program was successful with an individual appliance, it emphasized consumer electronics for the home more than corporate infrastructure. Seems this is about to change as vendors now tout their new alliances with the EnergyStar program and new initiatives to capture the attention of prospective customers through their environmental friendliness, and as the program considers requirements for their standards version 4.0.

But, again, is this enough? Energy efficiency is a great starting point, and RoHS/WEEE manufacturing compliance is a necessary goal … but for the average IT Manager, will simply procuring these items be enough to green their IT? And are IT departments truly concerned about becoming greener? The environmental scientist in me says no — there is more that can and should be done.

This blog will be to investigate the greening of Information Technology - and whether that is an attainable goal without substantial culture shift in corporations.